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Free beer for Canadians at Sochi Olympics
A fridge filled with beer that will only open at the touch of a Canadian passport has been installed at the Sochi Winter Olympics.
Canadian beer-makers Molson has sent one of their beer fridges to Russia for the games which will only unlock after a Canadian passport has been scanned into it.
Speaking to ABC news, Aaron Starkman, part of the creative team behind the campaign, said: “The notion was… and I think this is true with Americans as well for us, that the further you are away from the home the more Canadian you feel,” said Starkman.
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“We wanted to just have an icon to remind people of Canada and to have a taste of home when they are so far away.”
