Top 10 hybrid drinks

Pre-mix or “hybrid” drinks have been tipped to be the next big trend in the drinks industry, but which brands are at the front of this movement?

Drinks and cocktailsIn a recent feature AskMen.com claimed that “hybrid booze” was one of the key drinks trends of 2013, writing that “almost all of the new hybrids are designed to target the nightclub scene.”

A recent report about hybrid drinks in Shanken Daily News, said that “one major player that’s found success in this area is Pernod Ricard USA with Malibu Red.”Josh Hayes, senior brand director for Malibu at Pernod Ricard USA, said: “We’re finding broad appeal, particularly with multicultural consumers.

“The idea that a product resides solely in one category is no longer true in consumers’ minds. People are more experimental than ever before.”

Whether this trend is an extension of the cocktail craze, or has come from people experimenting at home is unclear, but more and more drinks companies are bringing together drinks in hybrid brands.

As recently reported on db.com UK distributor Bottle Green has made its first step outside the wine category by forming a partnership with pre-mix brand Nuba Cocktails.

Click through the following pages for our look at 10 hybrid drinks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more