Bottle Green taps into RTD cocktail craze

1st August, 2013 by Gabriel Stone

UK distributor Bottle Green has made its first step outside the wine category by forming a partnership with pre-mix brand Nuba Cocktails.

Nuba Group Shot (Glass)The move forms part of the Leeds-based distributor’s strategy of increasing on-trade business as it seeks to tap into the growing trend for higher quality RTD products as part of a wider UK mass market cocktail surge.

“Pre-mixed cocktails are at the forefront of an upsurge in the ready-to-drink spirits sector”, remarked Bottle Green operations & marketing director Richard Hitchcock. “The market is predicted to grow tenfold over the next five years to be worth £500m, if the current level of demand continues.”

Describing Nuba Cocktails as “ideally placed” to capitalise on this tend, Hitchcock highlighted the “immediate and ongoing commercial benefits” this product would offer both the on-trade and independent sectors.

Nuba Cocktails forms part of fellow Leeds-based company Euphoria Cocktails, which was established in 2011 by former KPMG accountant Vicky Novis after she identified a gap in the market for “quality, authentic tasting ready-to-drink cocktails”. The range currently features Mai Tai, Cosmopolitan and Mojito.

Explaining the benefits of this new tie-in, Novis commented: “Partnering with Bottle Green provides us with the ideal platform to raise awareness of the brand, widen our distribution and enhance the availability of Nuba Cocktails to on-trade multiples and wholesalers.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more