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Spirits producer adopts porn brand
US-based VuQo is to launch a range of Playboy branded white spirits following a licensing deal between the producer and famous pornography label.
The Playboy brand enjoys 97% unaided global brand awareness
Having already achieved an agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia, VuQo has today announced a global licensing deal to use the Playboy brand – renowned for its rabbit logo – for a Tequila and gin too.
Playboy Vodka and Playboy Tequila are set to be launched later in 2013, while Playboy Gin will be available worldwide next year.
According to a previous report by db’s sister publication, The Spirits Business, VuQo makes the world’s only coconut-distilled vodka, which is produced in the Philippines.
Speaking about the new tie-up, Rich Cabael, founder and CEO of VuQo said, “The Playboy brand enjoys 97% unaided global brand awareness and has been an iconic lifestyle brand for nearly 60 years.
Continuing, he added, “We are thrilled to have this once-in-a-lifetime opportunity to partner with Playboy in the development of their global spirits.”
As well as a pornography magazine and the operating name for a string of clubs, the Playboy brand appears on a wide range of consumer products in 150 countries.
Belvedere Vodka ran a series of Playboy print ads back in 2004
However, VuQo won’t be the first white spirit producer to enjoy a tie-up with the Playboy brand. Back in 2004 Millennium Imports created a series of Playboy print advertisements for Belvedere Vodka.