db Awards winners revealed

Best Responsible Drinking Campaign

love Your LiverWinner: Love your liver – Halewood/Wm Morrison

Of the raft of impressive and well-targeted responsible drinking campaigns it was Halewood and Morrison’s Love Your Liver that garnered the most votes.

“It’s a simple message, and I love it,” said one judge.

Tied in to Halewood’s Eisberg alcohol-free wine, the Love Your Liver campaign unites The British Liver Trust, Halewood International and Morrison’s, and comprises a roadshow with a branded mobile clinic and free instant liver tests.

“Liver disease is the most dangerous aspect of alcoholism and it’s a silent killer – you don’t know the damage until it’s too late,” commented a judge.

“I like it because it presses those buttons that make you think ‘oops,’” said another.

It was also lauded for encouraging responsible drinking without the negative PR. As one judged summed up, “It doesn’t demonise drinks.”

drinkaware_bigSpecial commendation: Cellar Trends

It was felt that Cellar Trends should be commended for its efforts to promote the Drinkaware message: “Why let good times go bad?”. Although the company is using existing materials, the judges praised the company for taking the message into bars and clubs in the UK and making it highly visible among young people.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Head of Sales and Marketing

The Lyme Bay Cider Co Ltd
UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Awards Sales Executive – France

Decanter
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more