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Monday 6 July 2015

If that's interesting, how about these?

Beck's forced to issue $50 refunds

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Santa Rita launching new Irish campaign

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Copa América: Malbec vs Carmenère

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Vinadeis unveils Languedoc 'black diamonds'

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E-commerce, Sales & Marketing Executive

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Competitive salary and bonus package based on experience and qualification.

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China’s Ningxia region launches wine contest

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Warehouse Supervisor

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Accolade's Fish Hoek goes Fairtrade

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Wine from Napoleon’s carriage to be sold

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Oddbins woos Naked staff with love letters

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Marketing and eCommerce Manager

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Tour de l'Oc raises £30k for charity

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Lidl hints at plans for online wine shop

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WOSA woos UK indies and on-trade

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London Sales Manager / Key Account Manager

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Hardys invests £4m in summer of cricket

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Champagne needs to 'create a new occasion'

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The week in pictures

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PR Manager

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Delegat aims high with new Barossa brand

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Carlsberg creates beer-shampoo

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db Awards winners revealed

22nd May, 2013 by Patrick Schmitt

Best Consumer Campaign – Wine

The Taste TestWinner: The Taste Test by Wm Morrison

Morrison’s taste test was praised by the judges as a well-executed attempt to simplify the wine selection process without resorting to price promotion.

The new approach attempts to determine shoppers’ preferred wine style with a series of questions about their taste in hot and soft drinks and use of salt.

“It is important and useful for those who are intimidated by the wine aisle,” said one judge, while another added, “It is completely relevant to the issues facing the wine sector.”

Furthermore, those who were disappointed by the selection tool were mostly “wine freaks” according to the judges. The in-store and online marketing was also lauded for its use of a third party – Wine Intelligence – to audit its efficacy. Finally, as one judge remarked, “Anything that takes people away from just what’s on promotion get’s my vote”.

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