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Monday 6 July 2015

If that's interesting, how about these?

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Wine from Napoleon’s carriage to be sold

A bottle of wine apparently found in Napoleon’s carriage after Waterloo – more...

The week in pictures

Pub-friendly pooches, Kevin Spacey and a one-off tasting of Achaval Ferrer more...

Diageo 'shelves' £240m Chinese scheme

Swellfun, the Chinese subsidiary of drinks giant Diageo, has reportedly more...

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

Wine trade duo save the day at AC/DC gig

A pair of employees from Santa Rita Estates have been unmasked as the mystery more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

Roberson to close Kensington shop

Roberson Wine has announced it will be closing its wine shop on High Street more...

Top 10 wines in the UK press

Rosé dominates this week's UK press wine picks, with a bottle of Barolo and a more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

London Wine Fair 2016 brought forward

The organisers of the London Wine Fair have confirmed dates for next year’s more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

PR Manager

Competitive

Tour de l'Oc raises £30k for charity

Last month’s Tour de l’Oc bicycle challenge across France has raised over more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

db Awards winners revealed

22nd May, 2013 by Patrick Schmitt

Best Launch

Penfolds AmpouleWinner: Penfolds Ampoule

Last year saw Australian producer Penfolds make a headline-grabbing break from the traditional fine wine launch with the creation of its 12 glass ampoules.

At £100,000 each, these were placed into some of the world’s most exclusive outlets, but generated a buzz for the brand that resonated far further afield.

Praised by the judges as “edgy” and even “quite brave”, the Penfolds Ampoule was hailed as a launch that “lifts the wine trade out of its comfort zone.”

Gallo Moscato and Holly ValanceRunner up: Gallo Moscato

With Gallo Moscato, the judges wanted to reward a “textbook” launch strategy that combined real category innovation with a fully integrated campaign.

With actress Holly Valance adding a touch of glamour and Gallo Moscato house parties, the brand showed streaks of originality in appealing to a clearly identified target audience.

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