Budweiser launches Facebook-friendly ‘Buddy Cup’

29th April, 2013 by Andy Young

US beer giant Budweiser has launched a new glass, which contains a chip with a link to Facebook, so you can become friends with anyone you toast.

The Buddy CupThe new glass, called a Buddy Cup, contains a chip and a printed code on the bottom. The code, which is similar to a QR code, is activated using a smartphone and will then link to your Facebook page.

Once you have an activated cup in your hand, you will automatically become Facebook friends with anyone else who you toast who has also set up their Buddy Cup.

The Buddy Cup was created by Agencia Africa in partnership with Bolha, a digital innovation studio in Sao Paulo.

Sergio Gordilho, chief creative officer at Agencia Africa, said: “Innovation is in Budweiser’s DNA. Its platforms are constantly surprising consumers with the best there is in terms of premium experiences. The Buddy Cup is another idea bringing the brand even closer to its consumers and opening new levels of interaction for them.”

Budweiser holds a variety of sponsored events, concerts and festivals each year and the company said it will give away the Buddy Cup at these gatherings. The idea being that each person who enters a Budweiser event would then connect their Facebook profile with the cup’s chip.

The Buddy Cup will also help Budweiser to improve social media interaction with its customers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more