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Superbowl’s beer commercials

Sunday night saw the 47th Superbowl take place at the Mercedes-Benz Superdome in New Orleans.

The Baltimore Ravens beat the San Francisco 49ers by 34-31 in a thrilling climax to the American Football season.

The commercials that are televised during the match have almost become as famous as the game itself and Sunday night’s match saw a new batch of adverts released.

As the official beer partner AB InBev is the only company to advertise beer during the Superbowl, but Budweiser, Beck’s and Bud Light all featured and here’s a look at some of the adverts that were aired this year.

Budweiser – The Clydesdales

It has almost become a Superbowl institution to see a Budweiser Clydesdale advertisement, and this year was no different. The company clearly feels it can work the emotion angle with these adverts.

Becks Sapphire

Beck’s Sapphire is brewed using German sapphire hops, so what better way to advertise it than with a black goldfish and “No Diggity”?

Budweiser Black Crown


Budweiser’s Black Crown is a new beer that was picked from a range of limited-edition beers that were created by Budweiser’s brewmasters. This is the first advert for the 6%, which is “toasted” in the commercial.

Budweiser Black Crown

Another advert for Budweiser’s new Black Crown beer, which was aired during the Superbowl.

Bud Light – the lucky chair

Sports fans around the world can develop strange superstitions when it comes to watching their team. Bud Light taps into that mentality with this advert.

Bud Light – voodoo doll

Superstitious sports fans feature once again in this commercial which stars Stevie Wonder.

Bud Light – Here’s to not watching sweaty guys

And Bud Light also decided that there should be a commercial featuring scantily-clad women.

2012 Bud Light’s Here weego

And here’s a couple of adverts that have featured in previous year. Who doesn’t love Weego the rescue dog?

2010 Bud Light’s swear jar

Once the office workers know what the proceeds from the swear jar will go towards, their office descends into vulgar hilarity.

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