Mondavi teams up with singer Josh Groban
Robert Mondavi Winery is to collaborate with pop singer-turned-actor Josh Groban on an as yet unnamed Napa Valley wine scheduled for release next year.
The hook up will also stretch to in-store displays promoting Robert Mondavi wines alongside Groban’s new album, to be released early next year.
Downloads of Groban’s latest singles will also be made available through the winery’s website.
“Fine wine and the arts are a natural pairing, so collaborating with the people at Mondavi to promote their wines and my upcoming album feels like an organic endeavour,” said Groban.
The pop-classical singer recently performed at the winery’s 43rd annual Summer Concert Series, marking the beginning of the collaboration.
“Margrit Mondavi started the tradition of inviting visitors to the Napa Valley to slow down the rush of their daily lives and enjoy great wine, great food and great music.
“An artist with such talent as Josh, who shares this vision of an enriched life, helps us to communicate that message around the globe,” said estate director Carl Jaeger.
As part of the collaboration, Groban will work closely with director of winemaking, Genevieve Janssens, and winery chef, Jeff Mosher, to combine the winery’s values of wine, food and the arts.
The 31-year-old, Los Angeles-born, singer has sold 25 million albums worldwide.
Last year, he appeared alongside Ryan Gosling, Steve Carell and Emma Stone in the film Crazy, Stupid, Love, and in the American version of The Office on NBC.
For more celebrity drinks hook-ups, from Scarlett Johansson to George Clooney, see our top ten.