Top 10 celebrity drinks hook-ups

Ever since George Clooney got friendly with Martini back in 2004, a slew of celebrities have jumped on the drinks bandwagon.

From draping themselves in gold to plug Prosecco, to donning an evening gown to model for Moët, celebrities and drinks brands have long enjoyed a fruitful relationship.

A couple, including rappers Ludacris and Pharrell Williams, have gone as far as to develop their own brands in high profile hook-ups with Cognac house Birkedal Hartmann and UK drinks giant Diageo respectively.

Drinks plugging has always been a big part of hip-hop culture. In the ’90s, Jay-Z and Puff Daddy (as he was known then) would rap about popping Cristal and sipping “Mo”. Today P. Diddy (as he now prefers to be known) has a 50% stake in Ciroc vodka and the rumour mill suggests that Jay-Z may be getting up to US$4 million a year from New York City-based Sovereign Brands for his work in transforming mid-tier Champagne, Cattier Antique Gold, into a highly sought after prestige cuvée Armand de Brignac, or “Ace of Spades” as it’s popularly known.
Read on for our top 10 celebrity drinks hook-ups, and get in touch if you think we’ve missed anyone off the list.

One Response to “Top 10 celebrity drinks hook-ups”

  1. Jonathan Cahill says:

    Yes, but presumably the objective if to increase sales. What effect have thes initiatives had on the bottom line?

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