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Mumm turns men into gentlemen

Champagne house GH Mumm has released an iPhone application on how to be true gentlemen with Champagne.

The Champagne Protocoles de GH Mumm app is designed to initiate users into the rituals and rules of Champagne with a 12-chapter guide of 100 protocols.

Israeli designer and artist Noma Bar designed the application’s classic illustrations throughout each of its 12 chapters.

Users will learn all the dos and don’ts of Champagne, such as how to handle a Jeroboam, sabre a bottle, bring it to the perfect temperature and serve it in an appropriate glass.

Five of the 12 chapters are currently available with subsequent rituals to be released in regular intervals.

The application has been launched ahead of France’s upcoming Bastille Day on 14 July.

To access the Champagne Protocoles de GH Mumm app, download it from the Apple Store, or visit at

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