Pernod Ricard opens talks with HiteJinro

Pernod Ricard has confirmed that it is in discussion with the Korean company HiteJinro to buy its 30% stake in Pernod Ricard Korea Imperial.

Nothing has been decided to date, the French drinks group has said.

Pernod Ricard currently owns 70% of Pernod Ricard Korea Imperial, owner of the Imperial brand, one of the leading local whiskies in the Korean market.

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Any details of a potential buyout or related matters in the future is set to be announced by  Pernod Ricard  when confirmed.

Asia has proved a key area of growth  for the company, as they recorded a profit rise of 14% for the six months ended 31 December 2011.