Still light wine consumption across the world is expected to grow well into 2014, but will the traditional countries head the table in two years time?
A typical wine tasting
Italy was the top still light wine consuming country in 2010, however the balance is shifting.
Statistics on still light wine drinking are a solid indicator for future trends, as it is the key market segment.
In 2009 still light wines accounted for 92.6% of all wine consumed, and between 2010 and 2014 that figure will rise by 72.9 million 9-litre cases, or 3.0%.
But nearly three quarters of this growth, 73.4%, will come from three markets: the US, China and Russia.
Predicted totals for 2014 by Vinexpo show any decline will primarily be in Europe, with other regions staying about the same or increasingly slightly.
In terms of overall wine consumption the US edged ahead of Italy and France to become the world’s largest wine market by volume.
Last year consumption reached 311.3 million 9-liter cases, equivalent to 3.735 billion bottles.
And it is still growing – Vinexpo forecasts indicate that US wine consumption should continue to grow by 10% in the next two years.
China is now the world’s fastest growing wine consumption market.
In just one year between 2009 and 2010, wine consumption, including still, light and sparkling wines grew by 33.4% in China, Hong Kong included. Chinese consumption reached 156.19 million 9-liter cases in 2011, putting China in fifth place in the top five wine-consuming nations worldwide, ahead of the UK.
A representation of Wine consumption by month
In terms of still light wine consumption, though, they are not expected to catch the UK in fifth place by 2014, although their consumption will still rise by nearly 20%.
Over the following pages, using Vinexpo data, we have collerated the top 10 still light wine-consuming countries (vol, million 9l cases). The data results are based on drinks below 15% alcohol and does not include sparkling wines.
Wines and spirits exhibition organiser Vinexpo, in collaboration with research group The IWSR released the study (2009–2014) which gathers data from 28 producer countries and 114 markets where wines are consumed.