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New look for Laurent-Perrier Brut label
Laurent-Perrier has unveiled a new look for its Brut NV, comprising a smaller label and simpler appearance, which is designed to improve standout for the bottle on shelves.
The Champagne house says the updated packaging (far left), which includes a brighter neutral background, “retains an elegant and refined feel” and “mirrors the Laurent-Perrier brand”.
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Laurent-Perrier Brut has an RRP of £32.99 and is stocked in Waitrose, Oddbins, Harrods, Selfridges and Jeroboams and is also available online at Waitrose Wine Direct and Laithwaites.co.uk
Patrick Schmitt, 23.12.2010
It is also available at www.finewinesdirectuk.com, and loads of other independent merchants.