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Krug introduces Treasure Box without increasing cost
Krug has introduced a new and elaborate gift box for its Grand Cuvée but without increasing its recommended retail price.
The latest piece of outer packaging, called Treasure Box, is a two-piece white chest with a gold clasp and padlock.
The chests are lined with beveled mirrors and part to reveal a bottle of Krug Grand Cuvée on one side and two engraved flutes on the other.
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The gift box will be available in London’s Selfridges from the end of October, priced at £130, which is the same price as Krug Grand Cuvée in its current cardboard retail packaging.
Patrick Schmitt, 13.08.2009
