CHILE FOCUS – September 2007
| CHILEÂ FOCUS – September 2007Chile’s export trends, retail techniques, on-trade tricks, varietal innovations, image developments, brand successes and more are considered in-depth…. | ||
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Geographically diverse, Chile’s natural environment is ideal for producing a vast array of high quality varietals. It now needs to communicate this message, writes Ben Grant |
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UK wine importers agree that the Chilean wine market is ripe for continued growth. But opinion is divided as to which direction the category should take
Hard to grow but hugely popular with consumers, could Pinot Noir hold the key to Chile’s development? Patrick Schmitt assesses its potential
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Chile has historically been known for producing lower-end wine, but in a growing number of export markets the category is rapidly increasing in volume and, more importantly, value.
Chile is now a major player on the international wine scene, with Concha y Toro burning brightly at the top. Patricia Langton charts its success, both at home and overseas, and looks at the progress of the country’s other leading companies
Having established itself in the off-trade, Chilean wine is struggling to be seen as a premium dining option, although it works well in the gastropub market, says Chris Losh
