As the festive season gets closer, Pernod Ricard is ensuring that wine is not forgotten by shoppers

As the festive season gets inexorably closer, Pernod Ricard is ensuring that wine is not forgotten by gift shoppers.

Gift packs for both Jacob’s Creek and Campo Viejo are being provided to independent, multiples and off-license retailers. Available in a number of formats, such as single and twin packs, and for still and sparkling wines, the packs are intended either as gifts or for Christmas entertaining. Meanwhile, as a gift for someone you REALLY like, Patrick Ricard has announced that Pernod Ricard will be launching what he descibes as ” the world’s most expensive Champagne” which will retail for 1,000 euros a bottle.

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© db 8th November 2006