New look for Moët

Moët & Chandon has updated its appearance. The new packaging is the result of 18 months of research and design.

The foil and cravat have been given more prominence, as have the crown and star emblems, while the label, printed on textured papers, has been refined and is now simpler and more elegant. These changes are apparently with the brand’s relatively young target market in mind.

Images and more information on this will appear in August’s issue of the drinks business

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© db 20th July 2006