Business Appointments: Hpnotiq appoints basketball pro

Hpnotiq, Heaven Hill’s distinctive blue vodka, Cognac and fruit juice drink, has employed basketball player and entertainer Cory McGee to assist “with creating and hosting London party nights to establish the brand in glamorous West End clubs”, according to information released by the company.

McGee, who is American, has played professional basketball all over the world and is an entertainment host.

Glen Gribbon, realisation director at Chartered Brands which distributes the brand in the UK, says, “We are thrilled that Cory has joined us as a brand ambassador. Having seen the popularity of the brand in the US, he’s perfectly positioned to seed the Hpnotiq brand in these outlets where he’s already built a reputation for providing well-organised professional parties.”

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As a brand ambassador McGee will work closely with the PR agency and sales team. McGee will also be used at The Hpnotiq Clubber Tour events which will be run in key accounts across the UK.

© db August 2006