Design & Packaging
Award Winner
Errazuriz, Hatch Mansfield
The winning design and packaging project goes to the complete overhaul of the Errazuriz family of wines. This was not merely the tweaking of a brand but a total makeover for the entire portfolio. The challenge facing design agency Amphora Design was how to work their magic while negotiating the complexities of how all the sub-ranges fit together as a family yet still communicating their points of difference to their individual target audiences.
From front labels to closures to back labels to bottles and cartons, through paper stocks, embossing, print techniques and even tone of voice – every element was considered against what the consumer said they wanted. The revamped wines were launched last autumn and, appropriately for a brand that was prepared to listen, consumer feedback is said to have been fantastic.
The Runner-Up 2005
INDIGO GIN, LARIOS, PERNOD RICARD
Indigo Gin is a new product developed specifically for the US market but will make its way over to the UK. Based on research into super-premium spirit categories, the design agency Pearlfisher came up with a design based on its superior taste, contemporary Spanish heritage and its high qualty production.
Partner Content
The Shortlist 2005
MENTZENDORFF, CROFT INDULGENCE
Aimed at women seeking some time out and relaxation from their busy work and family lives, a glass of Croft Indulgence Port is designed to be a luxurious treat at the end of a busy day. The emotional benefits of Croft Indulgence are further strengthened by the use of a soft, italic style font in a deep, decadent purple colour.
EDRINGTON GROUP, THE FAMOUS GROUSE
In 2004, Scotland’s best selling whisky underwent the most radical image change. The new stylish bottle and label made global sales rocket, breaking the three million case barrier for the first time. The new bottle features a distinctive, modern neck profile and the enlarged grouse illustration is now free of the frame effect.
CONO SUR ORGANIC, VIÑA CONO SUR
It seemed fitting that the label paid a tribute to those responsible for the demanding work required by organic winemaking. So it was only natural they took the bicycle inspiration as it reflects the hard work and time invested in this wine. “A bicycle wine ruled by natures cyclesâ€, says the slogan.
CHAMPAGNE BILLECART-SALMON
After 200 years of producing traditional Champagne, the Billecart-Salmon family decided to create a striking new image to bring together their heritage with a contemporary feel, whilst maintaining a sense of quality and style. New packaging unifies each range and features a distinctive logo encouraging recognition.
