You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 22 October 2016 loc: US


How traditional shot brands can get noticed with experiential strategies

Alcohol brands are constantly searching for new ways to encourage consumers to try something new, expand their horizons, and sample their products.

Friday, September 2nd, 2016 No Comments »

Summergate takes on Corralejo Tequila

Hong Kong wine merchant Summergate has been appointed the exclusive agent for Corralejo Tequila in Hong Kong, Macau and Mainland China.

Monday, July 4th, 2016 No Comments »

Premium trend boosts US alcohol market

US consumers are drinking more than ever with brand innovation and premiumisation credited with helping its alcohol market to post gains across the board in 2015.

Thursday, June 30th, 2016 No Comments »

Rock band AC/DC to launch Tequila

Ahead of the final leg of their Rock or Bust World Tour in August, legendary rockers AC/DC and Fabrica de Tequilas Finos have teamed up to launch Thunderstruck Tequila.

Monday, June 13th, 2016 No Comments »

Cannabis cocktail trend gathers pace

A US restaurant has launched a trio of cocktails laced with cannabis, highlighting a growing trend within the alcoholic drinks industry.

Wednesday, June 8th, 2016 1 Comment »

Couple in 70s knock back Tequila before clubbing till 5am

An elderly couple shocked clubbers at London nightclub Fabric on Sunday by downing Tequila shots and dancing until 5am.

Tuesday, May 17th, 2016 3 Comments »

Tequila bar sells shots with dynamic pricing

A bar in San Diego, California, is selling shots of tequila based on a stock exchange-style pricing system used for the different brands it serves.

Thursday, May 12th, 2016 1 Comment »

Jose Cuervo Tequila ‘to go public’

Tequila producer Jose Cuervo is preparing to publicly list its stocks, according to reports that suggest it could raise up to $750 million (£530m).

Monday, April 18th, 2016 No Comments »

Tequila agave may help treat osteoporosis

Scientists in Mexico have found that substances in the Tequila agave can improve absorption of calcium and potentially improve bone density, offering a potential help to sufferers of osteoporosis.

Tuesday, April 12th, 2016 No Comments »

Jose Cuervo changes French distributor

Bardinet, the drinks importer owned by La Martiniquaise group, has taken over the distribution of Tequila Jose Cuervo in France.

Friday, March 4th, 2016 No Comments »

Most Read

IMW announces 13 new Masters of Wine

5th September, 2016 by Lauren Eads

14 of the world's best sparkling wines

23rd August, 2016 by Lucy Shaw

Ten of the world’s best rosés

11th August, 2016 by Patrick Schmitt

Eight irritating habits of people in the wine trade

19th August, 2016 by Lauren Eads

110-year-old woman says whisky is the secret to long life

19th September, 2016 by Steven Green

Top 10 alcohol-related tattoos

26th July, 2016 by Lauren Eads

Three Rivers Gin picked for McKellen Stewart play

16th September, 2016 by Lauren Eads

Top 10 most powerful winemakers in Chile

6th October, 2016 by Amanda Barnes

Top 10 wine brands 2016

26th July, 2016 by Lucy Shaw

Top 10 extraordinary vineyards

25th July, 2016 by Lauren Eads