Patrón Tequila has opened a 1,000-lightbulb Christmas window display in Selfridges, London.
Hollywood A-lister George Clooney is expanding his Casamigos premium Tequila brand by launching its own importing company, with ambitions of seeing the brand reach “iconic status”.
db made a run for the border with a trip to Mexico this week, while the drinks trade celebrated German Riesling and gin cocktails.
Tequila Jose Cuervo has named Japanese bartender Koji Esashi as its inaugural “Don of Tequila” following the first global cocktail competition of its kind in the category.
The boss of drinks giant Diageo’s Northern Ireland arm has said that the sale of the Bushmills Irish whiskey brand last year was beyond his control.
Patrón Tequila has announced a new partnership with luxury glassmaker Lalique to create a limited-edition decanter, which is on sale for nearly £5,000.
1800 Tequila has launched six limited edition bottles adorned with select artwork produced by the late artist Keith Haring.
Spirits producer Beam Suntory has announced the creation of a new US marketing general manager role, which is to be taken by former Kraft Heinz executive Greg Hughes.
Luxury brands of Tequila backed by celebrities such as P Diddy and George Clooney have started to eat into the market share of white and brown spirits.
Super-premium vodkas have peaked according to the results of 2015’s Power Brands Survey, which were unveiled yesterday.
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