The CEO of super premium Pisco brand Portón has admitted that confusion with super premium Tequila brand Patrón has been “good” for business.
The spirit category is home to some of the world’s most opulent bottlings with their value rising high into the millions.
If the thought of Valentine’s Day fills you with a sense of dread and despair then these are the drinks for you.
Drinks giant Diageo has announced it has acquired the “Peligroso” super-premium Tequila brand.
Pop superstar Justin Timberlake is taking on the Tequila trade by teaming up with Sauza to launch a new premium Tequila.
From wine worms and Tequila tasting to barrels of art and catwalks, the drinks industry kicked off the new year with a bang.
Patrón Tequila has signed a sponsorship deal with the International Motor Sports Association, extending the brand’s high profile involvement in the world of sports car racing.
Pre-mix or “hybrid” drinks have been tipped to be the next big trend in the drinks industry, but which brands are at the front of this movement?
This year’s Hong Kong Wine & Spirits Fair saw twice as many exhibitors from Mexico, as tequila producers target China.
The drinks trade has once again embraced Halloween as scary clowns feature alongside a pumpkin with a sporran and three MWs in a boat.
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