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Tuesday 28 April 2015

Tequila

Tequila ‘can now compete’ with vodka

Jose Cuervo’s Master of Tequila Don Francisco Hajnal Alfaro discusses tasting methods, brand loyalty and his search for the next Don of Tequila.

Wednesday, April 22nd, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

Jose Cuervo launches bartender contest

Premium Tequila brand Jose Cuervo has set out to find the next “Don of Tequila”, with the victorious bartender being granted their own unique Tequila blend.

Monday, March 30th, 2015 No Comments »

Diageo invests $400m in Don Julio

Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.

Wednesday, March 4th, 2015 No Comments »

How to drink Tequila like a Mexican

A lick of salt, shot and wedge of lime might be many people’s experience of Tequila, but its reputation as a slammer spirit is slowly disappearing.

Tuesday, March 3rd, 2015 1 Comment »

Diageo completes Don Julio acquisition

Diageo has successfully gained full ownership of Tequila Don Julio, completing the company’s efforts to gain a foothold in the strengthening Tequila market.

Monday, March 2nd, 2015 No Comments »

George Clooney launches Tequila in UK

Hollywood A-lister George Clooney is set to launch his Tequila brand, Casamigos, in the UK this spring.

Monday, February 23rd, 2015 No Comments »

Canada’s thirst for imported wine grows

Consumption of imported wines, particularly from the New World, rose in Canada during 2014 with per capita consumption now outpacing the US.

Wednesday, February 18th, 2015 No Comments »

Pernod Ricard: The thirst to be first

As Alexandre Ricard prepares to take the throne at Pernod Ricard this month, returning the family name to the top job, he and his predecessor Pierre Pringuet speak to Ron Emler about the ever-growing ambitions of the company

Wednesday, February 11th, 2015 No Comments »

Beer sales boost Constellation revenue

Constellation Brands has reported a 7% rise in revenue in its third quarter results, boosted by sales of its beer brands including Corona and Modelo.

Thursday, January 8th, 2015 No Comments »

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