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Thursday 3 September 2015

Tequila

New marketing role for Beam Suntory

Spirits producer Beam Suntory has announced the creation of a new US marketing general manager role, which is to be taken by former Kraft Heinz executive Greg Hughes.

Tuesday, August 18th, 2015 No Comments »

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George Clooney have started to eat into the market share of white and brown spirits.

Monday, June 22nd, 2015 No Comments »

Super-premium vodka sales hit buffers

Super-premium vodkas have peaked according to the results of 2015’s Power Brands Survey, which were unveiled yesterday.

Thursday, June 11th, 2015 No Comments »

Tequila could help with weight-loss

While not normally considered part of a healthy diet, scientists have discovered that the sugars found in Tequila may beneficial to weight-loss and treating diabetes.

Monday, May 11th, 2015 No Comments »

Tequila ‘can now compete’ with vodka

Jose Cuervo’s Master of Tequila Don Francisco Hajnal Alfaro discusses tasting methods, brand loyalty and his search for the next Don of Tequila.

Wednesday, April 22nd, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

Jose Cuervo launches bartender contest

Premium Tequila brand Jose Cuervo has set out to find the next “Don of Tequila”, with the victorious bartender being granted their own unique Tequila blend.

Monday, March 30th, 2015 No Comments »

Diageo invests $400m in Don Julio

Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.

Wednesday, March 4th, 2015 No Comments »

How to drink Tequila like a Mexican

A lick of salt, shot and wedge of lime might be many people’s experience of Tequila, but its reputation as a slammer spirit is slowly disappearing.

Tuesday, March 3rd, 2015 1 Comment »

Diageo completes Don Julio acquisition

Diageo has successfully gained full ownership of Tequila Don Julio, completing the company’s efforts to gain a foothold in the strengthening Tequila market.

Monday, March 2nd, 2015 No Comments »

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