Constellation Brands has closed a deal to buy Carlos Santana’s super-premium Tequila brand, Casa Noble.
Tequila Herradura is inviting artists to transform its barrels into works of art as part of a project to raise $70,000 for charity.
Pernod Ricard USA has demonstrated its belief in the growth potential for high-end Tequila in this market by acquiring a majority stake in ultra-premium brand Avión.
This month’s top 10 new products includes the resurrection of a 180-year old Tanqueray gin recipe and two bold wines from Jacob’s Creek aged in whisk(e)y barrels.
The Scotch Whisky Association has signed a cooperation agreement with Tequila’s regulatory body to help the mutual protection of the two spirits.
Mintel’s Jonny Forsyth investigates the astonishing rise of ultra-premium Tequila in the US, and how P. Diddy threatens to turn it into the new Scotch
The CEO of super premium Pisco brand Portón has admitted that confusion with super premium Tequila brand Patrón has been “good” for business.
The spirit category is home to some of the world’s most opulent bottlings with their value rising high into the millions.
If the thought of Valentine’s Day fills you with a sense of dread and despair then these are the drinks for you.
Drinks giant Diageo has announced it has acquired the “Peligroso” super-premium Tequila brand.
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