Luxury brands of Tequila backed by celebrities such as P Diddy and George Clooney have started to eat into the market share of white and brown spirits.
Super-premium vodkas have peaked according to the results of 2015’s Power Brands Survey, which were unveiled yesterday.
While not normally considered part of a healthy diet, scientists have discovered that the sugars found in Tequila may beneficial to weight-loss and treating diabetes.
Jose Cuervo’s Master of Tequila Don Francisco Hajnal Alfaro discusses tasting methods, brand loyalty and his search for the next Don of Tequila.
Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.
Premium Tequila brand Jose Cuervo has set out to find the next “Don of Tequila”, with the victorious bartender being granted their own unique Tequila blend.
Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.
A lick of salt, shot and wedge of lime might be many people’s experience of Tequila, but its reputation as a slammer spirit is slowly disappearing.
Diageo has successfully gained full ownership of Tequila Don Julio, completing the company’s efforts to gain a foothold in the strengthening Tequila market.
Hollywood A-lister George Clooney is set to launch his Tequila brand, Casamigos, in the UK this spring.
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