Sales of single serve bottles of wine are soaring at UK supermarkets due to a consumer desire to control their weekly unit intake and avoid wastage.
Shoppers are being ‘misled’ by supermarkets selling “wine based” drinks, which only contain 75% wine but are marketed as wine and sold in the wine aisle.
Sales of magnums are up 122% at Waitrose with consumers splashing out on larger bottles in the run up to Christmas.
Champagne prices in UK supermarkets are in free fall as supermarkets compete for market share using French fizz as their weapon of choice.
UK supermarket Sainsbury’s has cut the alcohol in its own-brand Prosecco from 11% abv to 10.5% as part of its ’20×20′ programme.
Prosecco sales in the UK are continuing to surge ahead of Champagne with year on year sales up nearly 70% at both Waitrose and Sainsbury’s.
A joker has caused a storm in a wine glass with shoppers after swapping wine label descriptors at his local Tesco branch with his own comedy versions.
UK wine distributor PLB’s new managing director John Osborne believes the deep discounting culture in supermarkets has “muddied the water” in the UK.
Supermarket giant Sainsbury’s is to put calorie-labelling on 20 of its own brand wines as it is revealed that 85% of Britons don’t know the calorie content of a glass of wine.
Chris Hatcher, chief winemaker with Australian brand Wolf Blass, was crowned Winemaker of the Year at the International Wine & Spirits Competition awards banquet last night.
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