Stalwart Portuguese rosé brand Mateus has so far exceeded expectations of brand owner Sogrape as it seeks to attract a new generation of consumers at this year’s summer festivals.
Rock icon Roger Daltrey of The Who was in town to launch his limited edition Champagne this week, while db pondered the Polo over a glass of Louis Roederer.
Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, in an attempt to give the wine a “more modern look”.
Mateus has unveiled a range of low alcohol wines, its second range launch in a year, with owner Sogrape pledging to invest £2 million in the UK alone.
Portugal’s Mateus has launched its new Expressions range featuring four wines combining “Portuguese and international varietals”.
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