Brewing giant Heineken has apologised after it mistakenly used a photograph of a teetotal clergyman in an advert for its Bulmers cider brand.
Dutch brewer Heineken has renewed its sponsorship of Premier League side Manchester City until the 2017/18 season.
Dutch brewing company Heineken saw profits fall in the first half of this year as cold weather reduced a desire for lager.
Dutch brewer Heineken has sold its Finnish business Oy Hartwall to Danish Royal Unibrew for 2.8 billion Danish krone (£470m).
Heineken, the world’s third biggest brewer, has warned the UK government that plans to regulate the country’s pub industry will be a “barrier to growth” and will reduce investment.
In the latest instalment of the largest global drinks brands, we reveal the top 10 biggest beer brands in the world.
Michael O’Hare, current head of human resources at Heineken, is to quit the company and return to the US this summer.
New research has revealed the most shared videos from alcohol companies and suggests some market leaders are being left behind in social video marketing.
The YouGov BrandIndex has released the results of its annual survey into beer brand perception in the US.
Across many areas social media has become an increasingly important avenue for promotion and the alcohol industry is no different, but which brands are succeeding?
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