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Friday 28 October 2016 loc: US


Vietnamese government to sell brewing shares

The Vietnamese government is set to sell all of its shares in the country’s two biggest breweries it has been announced.

Thursday, September 1st, 2016 No Comments »

Heineken launches ‘super-premium’ cider

Dutch brewer Heineken has launched a new “super-premium” cider, aimed at those who “yearn for the finer things in life”, onto the UK on-trade.

Monday, August 15th, 2016 1 Comment »

Pub company creates Theresa May ale

Star Pubs and Bars, the pub business of Heineken UK, has created a new beer in honour of the new British Prime Minister, Theresa May.

Tuesday, July 19th, 2016 1 Comment »

Dutch airline offers Heineken on tap

Dutch brewer Heineken has teamed up with KLM airlines to offer draught beer on tap at 30,000 feet.

Friday, July 15th, 2016 No Comments »

F1 Heineken tie-up sparks alcohol ad row

Dutch brewer Heineken has become a global partner to Formula One, sparking renewed calls to ban alcohol advertising at sporting events from European lobbyists.

Tuesday, June 14th, 2016 No Comments »

Strongbow named as Team GB Olympics sponsor

Strongbow cider has signed an exclusive agreement with the British Olympic Association to become an official partner of Team GB at this year’s Olympic Games in Rio de Janeiro.

Friday, April 29th, 2016 8 Comments »

Heineken outstrips expectations in Asia

Heineken is toasting its surprise success in Asia this quarter after reporting beer volumes in the region rose by 23% compared with the same period last year.

Wednesday, April 20th, 2016 No Comments »

Analysis: Should craft beer drop the hop?

Our monthly analysis of the latest trends in the drinks trade looks at the scope for further experimentation in beer away from hop-heavy brewing into more sessionable, quaffable drinks.

Friday, April 8th, 2016 No Comments »

Heineken is insulting its drinkers with latest ad

Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.

Thursday, February 4th, 2016 1 Comment »

Heineken UK creates on-trade role

Heineken’s UK arm has created a new managing director role in charge of its on-trade Star Pubs & Bars business.

Tuesday, January 19th, 2016 No Comments »

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