The Vietnamese government is set to sell all of its shares in the country’s two biggest breweries it has been announced.
Dutch brewer Heineken has launched a new “super-premium” cider, aimed at those who “yearn for the finer things in life”, onto the UK on-trade.
Star Pubs and Bars, the pub business of Heineken UK, has created a new beer in honour of the new British Prime Minister, Theresa May.
Dutch brewer Heineken has teamed up with KLM airlines to offer draught beer on tap at 30,000 feet.
Dutch brewer Heineken has become a global partner to Formula One, sparking renewed calls to ban alcohol advertising at sporting events from European lobbyists.
Strongbow cider has signed an exclusive agreement with the British Olympic Association to become an official partner of Team GB at this year’s Olympic Games in Rio de Janeiro.
Heineken is toasting its surprise success in Asia this quarter after reporting beer volumes in the region rose by 23% compared with the same period last year.
Our monthly analysis of the latest trends in the drinks trade looks at the scope for further experimentation in beer away from hop-heavy brewing into more sessionable, quaffable drinks.
Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.
Heineken’s UK arm has created a new managing director role in charge of its on-trade Star Pubs & Bars business.
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