Star Pubs and Bars, the pub business of Heineken UK, has created a new beer in honour of the new British Prime Minister, Theresa May.
Dutch brewer Heineken has teamed up with KLM airlines to offer draught beer on tap at 30,000 feet.
Dutch airline KLM have had to delay their plans to offer customers a tap-pulled beer this month as they were unable to obtain the certificate needed to put it into action in July.
Dutch brewer Heineken has become a global partner to Formula One, sparking renewed calls to ban alcohol advertising at sporting events from European lobbyists.
Strongbow cider has signed an exclusive agreement with the British Olympic Association to become an official partner of Team GB at this year’s Olympic Games in Rio de Janeiro.
Heineken is toasting its surprise success in Asia this quarter after reporting beer volumes in the region rose by 23% compared with the same period last year.
Our monthly analysis of the latest trends in the drinks trade looks at the scope for further experimentation in beer away from hop-heavy brewing into more sessionable, quaffable drinks.
Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.
Heineken’s UK arm has created a new managing director role in charge of its on-trade Star Pubs & Bars business.
Heineken is donating £50,000 to help the people of Tadcaster, Yorkshire, who have been badly hit by the recent floods that have overwhelmed parts of northern England and Scotland.
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