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Sunday 31 July 2016 loc: US

Heineken

Pub company creates Theresa May ale

Star Pubs and Bars, the pub business of Heineken UK, has created a new beer in honour of the new British Prime Minister, Theresa May.

Tuesday, July 19th, 2016 1 Comment »

Dutch airline offers Heineken on tap

Dutch brewer Heineken has teamed up with KLM airlines to offer draught beer on tap at 30,000 feet.

Friday, July 15th, 2016 No Comments »

KLM delay in-flight draft beer feature

Dutch airline KLM have had to delay their plans to offer customers a tap-pulled beer this month as they were unable to obtain the certificate needed to put it into action in July.

Tuesday, July 5th, 2016 No Comments »

F1 Heineken tie-up sparks alcohol ad row

Dutch brewer Heineken has become a global partner to Formula One, sparking renewed calls to ban alcohol advertising at sporting events from European lobbyists.

Tuesday, June 14th, 2016 No Comments »

Strongbow named as Team GB Olympics sponsor

Strongbow cider has signed an exclusive agreement with the British Olympic Association to become an official partner of Team GB at this year’s Olympic Games in Rio de Janeiro.

Friday, April 29th, 2016 7 Comments »

Heineken outstrips expectations in Asia

Heineken is toasting its surprise success in Asia this quarter after reporting beer volumes in the region rose by 23% compared with the same period last year.

Wednesday, April 20th, 2016 No Comments »

Analysis: Should craft beer drop the hop?

Our monthly analysis of the latest trends in the drinks trade looks at the scope for further experimentation in beer away from hop-heavy brewing into more sessionable, quaffable drinks.

Friday, April 8th, 2016 No Comments »

Heineken is insulting its drinkers with latest ad

Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.

Thursday, February 4th, 2016 1 Comment »

Heineken UK creates on-trade role

Heineken’s UK arm has created a new managing director role in charge of its on-trade Star Pubs & Bars business.

Tuesday, January 19th, 2016 No Comments »

Heineken pledges £50k to UK flood victims

Heineken is donating £50,000 to help the people of Tadcaster, Yorkshire, who have been badly hit by the recent floods that have overwhelmed parts of northern England and Scotland.

Monday, January 11th, 2016 No Comments »

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