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Heineken launches video series to help hospitality operators

A new on-demand video series is due to offer insights that will support hospitality operators to improve business and employee wellbeing.

The nine-part video series, named Hot Seat, is being led by beer giant Heineken, and will air on the brewer’s SmartDispense website from 9 October.

Heineken, has started the series in a bid to make expert advice accessible to all and provide insight and recommendations relating to some of the biggest topics impacting the industry and provides advice as to how to implement them.

Speaking about the series, Richard Stephens, head of SmartDispense and technical Services at Heineken UK said: “There is some incredible knowledge in the industry – but it is largely untapped. Our new video series is about making that expertise available for everyone and ensuring that operators have the option to move with the industry as it continues to evolve with the best information at their fingertips.”

The videos will feature industry experts from charities, pub groups and sustainability experts from across the industry who, according to Stephens, are “helping to challenge the status quo when it comes to sustainability, operational efficiency, energy usage, staff wellbeing and retention”.

Stephens explained: “The series is designed to provide hospitality professionals with concise, yet highly informative content. At three-four minutes per episode, it allows them to gain valuable insights without compromising their busy schedules.”

Over the course of the mini-series, hospitality professionals will hear firsthand accounts from Pizza Pilgrims, Star Pubs & Bars, Signature Group, and others on their sustainability journeys.

The videos dive into how hospitality businesses can boost efficiencies, reduce costs, and embrace sustainability for their business, their staff and the environment. With the hospitality sector also continuing to face a staffing crunch, industry leaders from So Let’s Talk, Mental Health First Aid England, and the Sustainable Restaurant Association, among others, step in front of the camera to share easy and cost-free ways to foster staff wellbeing, bolster retention and encourage new industry joiners.

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