As Diamond White rebrands itself as a premium cider, Hornall Anderson looks at what else could be done to elevate the brand – and the lessons that other drinks could learn.
An advert for Heineken’s Strongbow has been banned for suggesting that alcohol is “more important than personal relationships.”
Sales of cider in the UK convenience channel could be worth more than the supermarket sector by 2020, according to IRI analysts, with UK off-trade cider sales dropping by £35 million last year.
The wine industry has been urged to “assess the threat” posed by the recent growth of the cider category in global markets by Rabobank in its Wine Quarterly report.
The British government will uphold a tax exemption for small cider producers worth up to £2,700 a year, despite pressure from the EU to remove it.
The majority of cider producers in the UK face being forced out of business if the EU goes ahead with the removal of a beneficial tax break, CAMRA has warned.
Molson Coors UK has acquired the rights to Swedish cider Rekorderlig in the UK – its first foray into the premium cider category.
More than 550,000 litres of illegal beer, wine and spirits have been seized by the UK HM Revenue and Customs as part of a six-week crackdown on smuggling.
A new report from Nielsen shows that flavoured variants are dominating brands’ new product development focus across the UK wine, cider and spirits categories.
The Pimm’s Cider Cup has been the most successfully launched cider innovation in the UK over the last 12 months, parent-company Diageo has claimed.
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