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Sunday 29 November 2015


How to awaken ‘a sleeping giant’ brand

As Diamond White rebrands itself as a premium cider, Hornall Anderson looks at what else could be done to elevate the brand – and the lessons that other drinks could learn.

Tuesday, October 27th, 2015 No Comments »

Stongbow ad banned by ASA

An advert for Heineken’s Strongbow has been banned for suggesting that alcohol is “more important than personal relationships.”

Wednesday, October 7th, 2015 No Comments »

UK cider market suffers £35m loss

Sales of cider in the UK convenience channel could be worth more than the supermarket sector by 2020, according to IRI analysts, with UK off-trade cider sales dropping by £35 million last year.

Friday, October 2nd, 2015 No Comments »

Growth in cider poses ‘real threat’ to wine

The wine industry has been urged to “assess the threat” posed by the recent growth of the cider category in global markets by Rabobank in its Wine Quarterly report.

Wednesday, July 15th, 2015 No Comments »

Budget upholds cider tax exemption

The British government will uphold a tax exemption for small cider producers worth up to £2,700 a year, despite pressure from the EU to remove it.

Wednesday, July 8th, 2015 No Comments »

EU puts pressure on UK cider makers

The majority of cider producers in the UK face being forced out of business if the EU goes ahead with the removal of a beneficial tax break, CAMRA has warned.

Tuesday, July 7th, 2015 1 Comment »

Molson Coors UK acquires Rekorderlig

Molson Coors UK has acquired the rights to Swedish cider Rekorderlig in the UK – its first foray into the premium cider category.

Thursday, July 2nd, 2015 No Comments »

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by the UK HM Revenue and Customs as part of a six-week crackdown on smuggling.

Tuesday, June 30th, 2015 No Comments »

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating brands’ new product development focus across the UK wine, cider and spirits categories.

Wednesday, June 24th, 2015 No Comments »

Diageo praises Pimm’s cider success

The Pimm’s Cider Cup has been the most successfully launched cider innovation in the UK over the last 12 months, parent-company Diageo has claimed.

Thursday, June 18th, 2015 No Comments »

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