Scottish brewer Innis & Gunn has signed a three-year deal with Thatchers to distribute its Somerset cider stateside.
Among this month’s new releases is Johnnie Walker’s 2014 private collection – of which just 8,888 electric blue decanters will be released worldwide.
A growing preference for “pricier, artisan” ciders is turning Britain into a nation of “cider snobs”, according the category’s trade body.
C&C Group has hit out at “discriminatory” behaviour from Polish authorities, who forced it to remove advertising for cider brand Magners from team shirts during a Champions League match.
UK sales of alcoholic drinks for at-home consumption have leapt 15% in the last five years, although volumes are in decline thanks to rising prices and a health conscious younger generation.
Early signs indicate this year’s World Cup in Brazil created less of a boost for UK beer and cider retailers than the South Africa tournament four years ago.
Small producers have been given a boost after new legislation was passed in California legalising tastings at farmers’ markets.
Cider rang up $261 million in US retail sales last year, an increase of 94% on the previous year.
The National Association of Cider Makers has warned the trade to be alert to differences in how various types of cider are affected by the UK government’s new ban on selling alcoholic drinks below cost.
Thatchers Cider is to be the official cider of Glastonbury Festival, its founder Micheal Eavis has announced.
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