C̩cile Bonnefond, president and CEO, Veuve ClicquotC̩cile Bonnefond made history back in 2001 when Veuve Clicquot appointed her CEO Рshe was the first ever female global leader of a grande marque.
Tuesday, July 4th, 2006 No Comments »
We are delighted that the drinks business awards have once again been such a success this year. Our initial objective of creating a format for the trade to recognise and applaud excellence in business has, it seems, caught the imagination of the trade.Overall the total number of entries for the 2006 edition of the awards was up by 20%.
Tuesday, July 4th, 2006 No Comments »
Thresher GroupThe past year has seen significant innovation and change from Thresher Group. Stores are now segmented into three rather than the previous seven fascias. This allows each of the three stores to be very clearly targeted, with The Local shops catering primarily for branded wines, for example.
Tuesday, July 4th, 2006 No Comments »
Cobra BeerFrom its humble beginnings 15 years ago, when founder Karan Bilimoria was going door-to-door around London’s Indian restaurants selling cases of beer from the back of his Citroen 2CV, Cobra Beer has grown into an £80 million business.
Tuesday, July 4th, 2006 No Comments »
Wines of Chile UK“Leave no stone unturned” must be the motto of the Wines of Chile UK team. Starting with clear objectives, the team’s comprehensive 2005 trade campaign aimed to educate, inform, increase market share and establish a dynamic image for Chile and its wines.
Tuesday, July 4th, 2006 No Comments »
The Stormhoek Way, Orbital WinesDescribed by the judges as “trail-blazing”, Orbital Wines took an entirely new approach to consumer marketing for its Stormhoek South African wine brand. The company utilised one of the fastest-growing resources, the internet, to create awareness and drive sales.
Tuesday, July 4th, 2006 No Comments »
Diageo – Don’t see a great night wastedFronted by two hard-hitting TV adverts, “Many Me” and “Mirror” (pictured), which reached over eight million people, Diageo’s campaign is part of an ongoing initiative to promote responsible drinking in the UK.
Tuesday, July 4th, 2006 No Comments »
FFG HillebrandA diverse selection of entrants, varying widely in size, scope and services offered, made this a difficult category to evaluate, and yet Hillebrand still stood head and shoulders above the rest.
Tuesday, July 4th, 2006 No Comments »
Fetzer Vineyards at Chelsea, Brown-Forman WinesThis year’s PR award goes to Brown-Forman Wines for its Fetzer Vineyards’ campaign. Following research showing that Fetzer’s target consumers were often keen gardeners, Brown-Forman decided that The Chelsea Flower Show was the perfect opportunity to showcase Fetzer’s organically grown grapes and sustainable viticultural practices.
Monday, July 3rd, 2006 No Comments »
