US drives Scotch boom

6th January, 2014 by Gabriel Stone

Scotch whisky exports have almost doubled in value over the last 10 years to hit nearly £4.3 billion in 2012.

scotch-whiskyAccording to analysis of latest HMRC figures by the Scottish government, the category saw value exports soar by 87% between 2002 and 2012, while volume exports grew by 32%.

Driving this growth was the US market, where Scotch whisky exports rose by 150% during the 10 year period to a value of £758 million.

Next in the league table comes France, where value exports almost doubled from £236m in 2002 to £434m in 2012. The country is also Scotland’s largest export market by volume.

Despite the Scotch whisky continuing to invest considerable sums in the Chinese market with initiatives such as the Johnnie Walker House, the country’s £71.5m total sales remain well below half those of markets such as Spain or Germany.

Although Scotland’s First Minister Alex Salmond used a recent trade mission to highlight the 70% growth in Scotch exports to China since 2007, this rate appears to be slowing down as recent Chinese government austerity measures had a negative impact on trading performances by major brand owners such as Pernod Ricard and Diageo.

Despite this slowdown in China, Scotland’s Food & Drink Minister Richard Lochhead responded to the latest figures by saying: “these figures demonstrate the huge global demand for whisky.”

He continued: “We export to 173 countries, from the United States – which has more than doubled its spend on our national drink – Brazil and China, to Bermuda, Papua New Guinea and the Vatican City.”

Lochhead also highlighted Scotland’s overseas appeal, saying: “It’s estimated that up to 50 million people world-wide can claim Scottish ancestry, and many more have a connection with Scotland through visiting, working or studying in Scotland.”

Click here for a list and analysis of the world’s 10 largest Scotch whisky brands.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more