The top 10 Scotch whisky brands2nd September, 2013 by Becky Paskin
With the value of global Scotch whisky sales increasing, we countdown the world’s 10 largest Scotch whisky brands.
Although the number of bottles of Scotch sold around the world actually fell in 2012, the value of sales grew by 1%. This is attributed to drinkers in the US and Asia turning to more expensive brands.
Blended whisky is still by far the biggest selling variant of Scotch, but the value of single malts increased by 4.5% in the last year and it has enjoyed a massive 190% growth over the past decade.
The growth of Scotch has been helped by its popularity in Asia, and China in particular, as well as in the US and across Eastern Europe.
But which are the biggest selling brands around the world? The number one seller may not come as a huge surprise, but as part of its 2013 Brand Champions series, our sister publication, The Spirits Business, revealed the top 10 Scotch sellers.
Click through the following pages to discover which are the world’s largest Scotch whisky brands.