Swedish drinks list from 1968 sent to db

6th January, 2014 by Patrick Schmitt

A drinks list from the 60s has been sent to db by a reader in Sweden to highlight the relatively high prices of German wine over 40 years ago.

Pictures of bottles

Wines and spirits featured in the list from 1968

Following previous stories on thedrinksbusiness.com on historic drinks lists, Åsa W Karlsson, who works part-time as a wine buyer and sommelier in Sweden, sent us a list from 1968 from an importer called Lennart Nauckhoff AB, which was founded in Sweden in 1955 – just after the Systembologet was formed.

Among the differences in drinking tastes of that time, it’s notable that Blue Nun Liebfraumilch is comparatively expensive to Chianti, as was sherry.

Aside from Blue Nun, just a few branded wines feature, with Mellini Chianti, Mateus Rosé, Mercier Champagne and La Ina fino the most prominent names that still exist today.

The list was given to Karlsson by the owner of Dufweholm hotel and restaurant, which contains one of Sweden’s greatest wine collections.

Karlsson told db that Lennart Nauckhoff’s founders have now retired and one of the agent’s leading salesmen, Bror-Erik Berntsson, known as Brickan, died in 2007.

Brickan was also a founder of one of the country’s biggest importers: Sweden Bibendum, which is now owned by Altia, based in Norway.

Click here to see a wine list from 1966 that was found under the floorboards of a UK restaurant just before Christmas, and click here to view a further list dated 21 November 1909 which comes from the back of a dinner menu on the RMS Oruba, which sailed to and from the West Indies.

Wine list 1968

Wines featured on the list from 1968

Spirits list 1968

Spirits featured on the list from 1968

Vintage chart food and wine pairing vocabulary of wine

A vintage chart, food and wine pairing as well as the vocabulary of wine featured on the list from 1968

wine prices

Wine prices in Krona

spirits prices

Prices of spirits in Krona

One Response to “Swedish drinks list from 1968 sent to db”

  1. Lars Christiansen says:

    The numbers below pictures are product ordering numbers.. Not price

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more