Swedish drinks list from 1968 sent to db

A drinks list from the 60s has been sent to db by a reader in Sweden to highlight the relatively high prices of German wine over 40 years ago.

Pictures of bottles

Wines and spirits featured in the list from 1968

Following previous stories on thedrinksbusiness.com on historic drinks lists, Åsa W Karlsson, who works part-time as a wine buyer and sommelier in Sweden, sent us a list from 1968 from an importer called Lennart Nauckhoff AB, which was founded in Sweden in 1955 – just after the Systembologet was formed.

Among the differences in drinking tastes of that time, it’s notable that Blue Nun Liebfraumilch is comparatively expensive to Chianti, as was sherry.

Aside from Blue Nun, just a few branded wines feature, with Mellini Chianti, Mateus Rosé, Mercier Champagne and La Ina fino the most prominent names that still exist today.

The list was given to Karlsson by the owner of Dufweholm hotel and restaurant, which contains one of Sweden’s greatest wine collections.

Karlsson told db that Lennart Nauckhoff’s founders have now retired and one of the agent’s leading salesmen, Bror-Erik Berntsson, known as Brickan, died in 2007.

Brickan was also a founder of one of the country’s biggest importers: Sweden Bibendum, which is now owned by Altia, based in Norway.

Click here to see a wine list from 1966 that was found under the floorboards of a UK restaurant just before Christmas, and click here to view a further list dated 21 November 1909 which comes from the back of a dinner menu on the RMS Oruba, which sailed to and from the West Indies.

Wine list 1968

Wines featured on the list from 1968

Spirits list 1968

Spirits featured on the list from 1968

Vintage chart food and wine pairing vocabulary of wine

A vintage chart, food and wine pairing as well as the vocabulary of wine featured on the list from 1968

wine prices

Wine prices in Krona

spirits prices

Prices of spirits in Krona

One Response to “Swedish drinks list from 1968 sent to db”

  1. Lars Christiansen says:

    The numbers below pictures are product ordering numbers.. Not price

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

Assistant Buyer

Liberty Wines
London, UK

Partner Development Manager

Maverick Drinks
Tunbridge Wells, UK

Partner Manager - Wholesale

Maverick Drinks
Tunbridge Wells, UK

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more