World’s first cola-flavoured wine launched

26th June, 2013 by Lucy Shaw

French wine company Haussmann Famille has launched the world’s first cola-flavoured wine onto the market.

Rouge Sucette Cola

Rouge Sucette Cola

Named Rouge Sucette (meaning red lollipop in French), the 9% abv wine, designed to be served chilled, is made from 75% grapes and 25% water, sugar and cola flavouring.

“The result is surprising; the balance between the bitterness of the wine and the sweetness of the cola is perfect,” says Pauline Lacombe, Haussmann Famille’s marketing director.

Unveiled at Vinexpo last week, the wine is targeting the “Coke generation” of younger drinkers as a way of easing them into the wine category.

It also hopes to attract women and sweet-toothed Asian consumers.

Rouge Sucette Cola goes on sale throughout France next month priced at €2.95 a bottle.

Haussmann Famille already make a passion fruit-flavoured rosé and white wine.

The French are developing a thirst for flavoured wines – according to industry estimates, 30 million bottles will be sold in the country this year, up 50% on 2012.

Sweet wines are also driving sales in the US, with sweet red blends continuing to make headway and Moscato now accounting for 6% of volumes sales in the country, up 33% year-on-year.

Across the pond, sugar consumption in Britain is up 31% since 1990, with the average person scoffing 700g of sugar a week.

Haussmann Famille is developing a new addition to the Sucette range, but is keeping the flavour under wraps.

6 Responses to “World’s first cola-flavoured wine launched”

  1. Martin Sachse-Weinert says:

    Awful! I prefer wine-flavoured cola!

  2. Dominic says:

    Can this really be called a wine if it has cola flavouring added?

    • Michael says:

      Good question ! As, according to CE-rules, “wine” should be made only from “vitis” (vinifera or vitis lambrisco are the most common) this “cocktail” should be considered as “wine-mix”, but not as wine. Hardly to understand …… french wine industry must be un bad shape to start such junk drinks.

  3. Nikola says:

    It is called Bambus in Croatia for ages , know your facts.

  4. Veronica says:

    It’s not new. People were drinking this in Croatia in 1990. It’s also popular in Spain — it’s called kalimotxo there. This company’s wine must be pretty ropy if this is what they have to do to sell it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more