The top 10 biggest beer brands25th June, 2013 by Andy Young
Volume sales: 18.1m barrels
Brand owner: AB InBev
Head office: 1 Busch Place, St Louis, MO, 63118 USA
Tel: +1 800 342 5283
President and CEO: August A Busch IV
PR: Trimedia (UK) +44 (0)20 7025 7500
Brazil is one of the booming beer markets and AB InBev reported its beer revenue per hectolitre grew 9.6% in 2012, thanks largely to Budweiser becoming the largest consumed international beer in the country.
But the premium beer category is developing in Brazil as international brands looks to make the most of this massive and growing market.
Two main brands Brahma and Skol dominate the Brazilian beer market, with Pilsener beer accounting for 98% of the beer consumed in the country.
The Companhia Cervejaria Brahma, was founded in 1888, but it wasn’t until 2005 that the beer was widely available in countries outside of Brazil. It was in that year that InBev decided to take the brand global and introduced it into 15 countries including the UK, US, Canada, Russia, France, Australia and New Zealand.
The brand also uses its advertising well, with a number of celebrities, including Madonna, Jennifer Lopez, Megan Fox and Gerard Butler, linked to the brand particularly around the time of the Carnival in Rio.