German beer consumption hits a 20-year low

Following the news that beer consumption in the UK was down by 50 million pints in the first quarter of this year, comes the news that sales in Germany have slumped as well.

The entrance to Oktoberfest

The entrance to Oktoberfest (Image: Antonia Glezakos)

According to figures released by Germany’s Federal Statistical Office, in March domestic sales of beer fell by 10.9% year-on-year; exports were also down, falling by 13.3% over the same period.

Over the first quarter of this year German beer sales dropped to 19.9 million hectolitres, the lowest amount for at least 20 years. Volume dropped 4.3% to the lowest level since 1993, when the data were adjusted to exclude alcohol-free beer.

Marc-Oliver Huhnholz, a spokesman for German Brewers Federation, said: “We had a long, snowy winter, so people did not go out that much to have beer in the sun.

“The population is getting older, the drinking culture is changing, alcohol has been banned from the workplace and young people have a much bigger variety of drinks to choose from.”

Beer sales have shrunk for 37 years since peak consumption in Germany of 151 liters per capita in 1976, according to the federation.

The last figures released by the Kirin Institute, which measures beer consumption, showed that Germany was ranked third for per-capita beer consumption in 2011. The country dropped from second in 2010, Austria jumped from third to second and Czech Republic remained as the largest per-capita beer consuming country.

Earlier this week it was reported that beer consumption in the UK had fallen by 50 million pints in the first quarter of 2013.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more