Mouton releases with 33% cut

18th April, 2013 by Rupert Millar

First growth Château Mouton Rothschild has released its 2012 with a 33% cut on last year’s price.

Mouton Rothschild (végét° vignoble 1er plan) HDThe estate has dropped its price from €360 per bottle ex-négociant to €240 p/b – it is still 100% up on the 2008 release price. It also released its second wine, Petit Mouton, with an 8% cut on 2011 down from €72 p/b to €66 p/b.

Also out this morning is Rauzan-Ségla, with a 37% price cut down to €36.5p/b, which takes it back down to its 2008 price and Ormes de Pez with a 9% drop to €25 p/b.

Initial reactions on social networking sites such as Twitter have seemed positive with various merchants saying that Mouton is “cheap” and that Rauzan-Ségla and Ormes de Pez offered “value”.

Mouton’s release is in line with the rumours that a first growth would be among this week’s releases. The campaign began with the release of Right Bank property Château Gazin.

Liv-ex recently speculated on its blog that the first growths would be releasing at around €300 p/b ex-négociant, which would equate to a London release price of around £3,400 a case.

It noted that this would be particularly dangerous for Mouton as of all the first growths, it has the cheapest back vintages (as evidenced by the interest in 2004 recently).

However, by releasing with such a cut, the average London case price should be around £2,950, which leaves it cheaper than 2004 (£3,150), 2008 (£3,605) and 2006 (£3,600).

Haut-Brion is expected to release this afternoon and Lafite possibly tomorrow.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Area Sales Executive

Gordon & Macphail
Edinburgh, Fife and Scottish Borders

Private Account Manager

BB&R (HK) Limited
Central, Hong Kong, HK

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more