Gazin first out of the blocks for 2012

15th April, 2013 by Rupert Millar

Château Gazin has fired the starting pistol on this year’s en primeurs by releasing today with a modest drop in price.

gazin_2

Château Gazin: photo credit: the wine cellar insider

Well in advance of its neighbours and before even critic Robert Parker has released his provisional scores, Gazin has released with a price of €39 per bottle ex-négociant.

This is a drop of 7% on its 2011 price (€42) but, a sign of how far prices have come after the blockbuster 2009s and 2010s, is still 35% up on 2008 (€28).

There have been rumours that this week will see a flurry of releases as the Bordelais seek to inject some life back into the system after the disappointing and sluggish campaign last year.

It has also been said that a first growth may be among the early releasers. Lafite might be a good bet, as it released early last year (16 April) and actually sold moderately well and, as Liv-ex pointed out on its blog, it does tend to be a “law unto itself”.

Although it is a key issue every year, everyone will be watching the pricing this year once again with renewed interest.

After the heights of 2009 and 2010 there is still a feeling that market correction is on-going and that prices must come down.

On the other hand, the initial noises coming out of Bordeaux from the en primeur tastings seem to indicate a vintage that is “better” than 2011 if less homogenous.

Might certain châteaux take that as a suggestion that severe cuts need not apply to them? Even if they do, one négociant has already told db that this year will be a “hard sell”.

More on the initial reactions to Bordeaux 2012 can be found on the drinks business‘s website, where the campaign will also be followed in full as it develops.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more