Canned wine brand joins Buckingham Schenk

Suffolk-based brand Vinca, which produces a range of canned Sicilian wines, will now be distributed by Buckingham Schenk across the on- and off-trade.

The brand produces a Syrah rosé, red blend of Nero d’Avola and Frappato, and a white from Catarratto (all organic), and also happens to be a favourite of local Suffolk singer (and global megastar) Ed Sheeran. It will be represented by Buckingham Schenk in numerous outlets, including retail, specialist off-trade, national on-trade, cash and carry and cruise ships.

Vinca co-founder Jack Green said: “Partnering with the right distributors is key to making Vinca a success, and we’re excited to partner with Buckingham Schenk who will help scale our business in the off-trade and more. The canned wine industry is seeing rapid growth across multiple sectors and it’s encouraging to see a distributor as formidable as Buckingham Schenk back our brand and firmly support the format. We’re excited to get to work with the team.”

Craig Durham, managing director of Buckingham Schenk, added: “We are thrilled to be working with Vinca. They are a really exciting, forward-thinking range of wines, and we are extremely pleased that we will be working alongside their team to represent them and build their presence within multiple different sectors in the UK. This is a great opportunity for both Buckingham Schenk and Vinca, and we very much looking forward to the future with them.”

Buckingham Schenk works with a number of brands, including TV chef James Martin’s wine label, Azienda Agricola Lunadoro in Montepulciano, Tuscany, and Eden Valley’s Sorby Adams Wines.