This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Subscriber only
Can Gen Z rescue the Cognac category?
Cognac houses are responding to tougher times with a raft of new initiatives, including recruiting Gen Z to the category, reports Kate Malczewski....