Diageo is in talks to transform one of Edinburgh's high street landmarks into a tourist attraction dedicated to its scotch whisky label, Johnnie Walker.
Drinks giant William Grant & Sons has added a new whisky label to its portfolio which aims to "decode" the category with a focus on educating consumers about production.
Guests at this year's Wine & Spirits Show, taking place this Friday and Saturday, can sample newly-released sparkling English rosé and three different Welsh whiskies from Penderyn.
Craft beer giant Brewdog has hired former ex-Johnnie Walker director David Gates to manage its spirits label LoneWolf, as the brand begins to branch into whisky and rum.