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The voting intention of Brits based on their favourite alcoholic drink

Does your vote match your drink of choice? db takes a look at a recent survey of the drinking habits of the UK electorate.

Non-profit organisation More in Common has revealed intriguing data from a fieldwork survey, conducted between 17 to 19 June, revealing correlations between UK voters’ intentions for the 2024 General Election and their favourite alcoholic beverages.

Labour: the party of RTDs?

According to the polling from the non-profit, Labour currently a few days out from the election holds a significant 14-point lead over the Conservative Party, capturing 39% of the votes.

But, for db‘s purposes, we are more concerned with the drinking habits of the electorate. And, although the data have highlighted Labour supporters love of craft beer (43% would chose and IPA), this new data set also reveals, perhaps surprisingly, that the most popular alcoholic drink among Labour voters is the ready-to-drink brand VK (51%).

Indeed, there seems to be a preference for the sweeter things in life amongst Labour voters, with Pimm’s getting 40% and brandy receiving 42%. Eager for refreshment, 40% also like a gin and tonic. Labour’s first leader was the Scot Keir Hardie, so with another Keir now leading the line, although not Scottish, there is also a love of whisky (43%) by supporters of the party.


Wine drinkers are the most likely to vote Conservative, and the top trend was for sherry, with almost half of all those voting Conservative having a preference for the drink.

The data identifies 49% of sherry enthusiasts planning to vote Conservative. Interestingly, Sherry also has a notable number of Liberal Democrat supporters, with 19% expressing their intention to vote for the party.

Sherry stands out as the only alcoholic drink whose majority of fans do not lean towards Labour.

Greens and SNP

The Green Party’s supporters, perhaps in this election the party that may be most associated with the term ‘Champagne socialists’, most favoured drink was actually Pimm’s, albeit with a modest 8% of its fans voting Green.

Scottish National Party (SNP) voters, weren’t as inclined towards single malts as you would think, and are more likely to steer towards IPA, with 6% of IPA enthusiasts supporting the SNP.

However, only 3% of whisky fans pledged their vote for the SNP, suggesting that the party, despite its majority in the Scottish Parliament, may need to strengthen its appeal to one of Scotland’s key industries.


Despite Nigel Farage’s love of a pint of bitter, cider emerged as the drink with the highest proportion of Reform Party supporters, with 21% of its fans intending to vote for the party.

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