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Follow the drinks business on WhatsApp

the drinks business has launched a channel on the instant messaging service WhatsApp, becoming one of the first drinks publications to launch on the platform.

Readers of the world’s leading drinks publication will now be able to follow the channel on the platform to discover the latest news updates on wine, beer and spirits, including a curated list of the breaking stories and longer-form features.

Alongside our other digital and social platforms, including LinkedIn, Instagram, X and Facebook, the move will enable our readers to engage with the brand, share stories, and comment on pieces.

Meta launched the channels function on WhatsApp to enable its users to discover information from those outlets that matter the most to them.

In the spirit of this approach, db has launched its own channel to reach our readers in new digital spaces.

The drinks business is keen to engage with new forms of digital communication, delivering our content to where our readers are most likely, and importantly, most desire to consume it, and the platforms which they use on a daily basis.

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