How Taylor Swift is boosting Tequila sales

Singer-songwriter Taylor Swift drinking a can of Casa Azul Tequila Soda during a recent Kansas City Chiefs game has resulted in a sales spike.

According to reports, the link here is that Swift’s new male friend, Chiefs tight end Travis Kelce, invested in the Tequila company earlier this year before the Super Bowl and, according to company officials, Kelce made an attractive investor due to helping broaden its reach by introducing the drink to sports fans.

When announcing the partnership, Kelce said: “Not only do I know how to get wins on the board, I also like to make sure everyone is having a good time anywhere I go.”

The company, which launched in August 2022, has reportedly set itself apart from other canned drinks made with malt liquor by using real spirits — Casa Azul Tequila from Jalisco, Mexico, sparkling water, agave nectar and natural fruit flavours. Each can is 5% ABV and just 100 calories.

It has been alleged before that Tequila is Swift’s go-to spirit and, as Billboard once noted, she “likes a good drink now and then.”

However, what has transpired is that now Swift fans are paying very close attention to what she is drinking, especially since she has started featuring more on television during Chief’s games and this has led to more people reaching for the Tequila.

According to Kansas City News, there were anonymous reports about the party she attended with Kelce, relatives and teammates after the Bears game in September where she was allegedly doing shots with Brittany Mahomes. Images of the new “NFL besties” from “Thursday Night Football” at GEHA Field at Arrowhead Stadium also went viral.

When Swift and celebrity pals Blake Lively, Ryan Reynolds and Hugh Jackman went to MetLife Stadium to watch the Chiefs play the New York Jets, the Whiskey Raiders website also outlined what the stars were drinking.

The website wrote: “At the first game she attended against the Chicago Bears, Swift was seen sipping a red drink, thought to be a vodka cranberry. At the Jets game, Swift was again spotted with a red drink. This time, however, we can confirm it wasn’t a vodka cran — or at the very least, not a plain-old one. Instead, Swift and her friends were drinking Blake Lively’s drinks brands, Betty Buzz and Betty Booze.”

Swift’s presence at Chiefs games has reportedly now led to a new drinking game for fans that Tequila makers are said to be very grateful about: Do a shot of Tequila every time her face shows up on screen.