Close Menu

Brad Pitt launches more ‘accessible’ Champagne cuvée, Petite Fleur

Hollywood actor turned wine entrepreneur, Brad Pitt is launching a new cuvée under his Fleur de Miraval’s  Champagne brand, called Petite Fleur.

The new cuvée promises to be a “more classic and accessible” version of rosé champagne, while retaining the “chalky texture and salinity” that mark Fleur de Miraval champagnes, the brand said.

The base of the new cuvée is 65% Chardonnay Grand Cru 2019, 30% Chardonnay Grand Cru from the Fleur de Miraval Perpetual Reserve and 5% Pinot Noir vinified as red wine, one of the things that makes it differs from the Exclusively Rosé cuvee. There is also a lesser proportion of reserve wine used and the remise en cercle process (return to vat) is not used.

The company described the wine as “timeless” with “a pure, diaphanous character of delicate elegance”, with grapes sourced predominantly from the Grand Crus of Mesnil-sur-Oger, with some Pinot Noir from the neighboring premier cru of Vertus.

The tasting notes described Petite Fleur as opening “on a magnificent bouquet of spring flowers, with notes of peony and hawthorn, interwoven with bright, luscious red fruit such as raspberry and redcurrant”, following by a “fresh, lemony citrus notes, ruby grapefruit and mandarin, and a subtly diaphanous finish” on the palate.

“‘Petite Fleur’ is the very essence of its place of origin: the magnificent terroirs of the Côte des Blancs, anchored in the noble purity of chalk,” it said.

Fleur de Miraval is the only Champagne house exclusively devoted to rosé, having released its first wine, Fleur De Miraval, in October 2020, which was said to be inspired by the legend of Provence-born Countess Fleur de Miraval who only drank rosé Champagne in honour of her southern French roots. The project is a collaboration between Pitt and the Perrin family, owners of Château de Beaucastel in the Rhône who have collaborated on Miraval Côtes de Provence Rosé since 2012, and  grower Champagne house Pierre Péters, a 20-hectare estate based Le Mesnil-sur-Oger in the Côte des Blancs, which includes 16 hectares of grand cru vineyards.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No