Professional development wanted by 96% of drinks workforce

Almost all (96%) of the drinks industry want to undertake professional development initiatives to help them in their career in the next 12 months, research has shown.

The study from The Drinks Trust polled 800 people in hospitality and the drinks industry, in collaboration with Kingsland Drinks Group, and was aimed to better understand the needs of the workforce.

While professional qualifications are the most desired form of development (25%), peer-to-peer networking also ranked as a significant priority (20%). Interestingly, stress and resilience training also took a top spot, with a fifth of people (20%) feeling this would help them in the longer term.

That said – and perhaps symptomatic of the tough economic climate, the need to attract more skilled workers and the repercussions of Brexit and the pandemic – just half (52%) of the industry are signposted to resources to support development, wellbeing, and mental health by their managers.

While over half of the industry’s workforce benefit from some signposting to available resources, worryingly, 40% of respondents are not spoken to by their managers about their development or wellbeing at all.

In fact, rather than managers, family and friends ranked the highest (52%) in terms of where people would go for support if they needed it. However, peers are the first port of call in the workplace for over a third of people (39%) followed by managers. When asked what was most likely to encourage people to stay in the industry, four out of five people (80%) said training opportunities would help hugely, while the same amount (80%) said better support from employers on the topic of wellbeing.

Alexandra Miller, Education and Training Programme DEVELOP Manager at The Drinks Trust said: “The research shows the workforce is hungry for tangible, measurable and worthwhile experiences that can benefit them in the long term. We’re heartened to learn that there’s a large population considering stress as a factor to address proactively. However, it also unearths a vital need for managers to talk to their teams more about resources available to them.”

Jo Taylorson, part of Kingsland’s Thirsty Earth team, said: “I can tell you first hand that there’s a huge willingness to develop talent – of which there is plenty – and support people who need help to nurture a greater sense of wellbeing and security. But there’s a clear disconnect, with mangers needing to close the loop and understand what’s available to them to help their teams thrive. By doing so we’re nurturing future players in the industry for the long term.”

“Continued pressures on consumers and businesses – after years of turbulence felt acutely by those in the industry – can only make the role of charities like The Drinks Trust even more critical. Our message to managers is simple; take time to learn what’s available to you and your team, so you can sign post effectively and not tackle important things like development and wellbeing alone. Against the tough economic backdrop, we understand that there’s more pressure than ever – but the workforce wants to be in the industry, and they want to hear from you. As senior leaders, we should make this a priority.”