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Aldi launches search for ‘official beer taster’

Supermarket Aldi is searching for an ‘official beer taster’ to review its new range of beers, which is due to launch on 11 September.

The successful applicant will receive four pale ales, three IPAs, two beers, four ciders, one stout and one lager, all of which will need to be tasted and reviewed. The feedback will help to guide Aldi bosses ahead of key decision making for its next range.

The job will require applicants to have a “hop-timistic” attitude, as they will be asked for feedback on the whole range, the retailer said.

Applicants will need to send an email to the company explaining why they should be chosen for the role, as well as outlining what their favourite Aldi beer is, and why.

Last year, NHS worker Emma Budd was chosen as the firm’s first official beer taster, impressing the judges with her application on why she loved beer, and how she had tried locally brewed products in 51 countries, including Antigua, Mykonos, and St Lucia.

Budd said: “It was a great opportunity to support Aldi and be part of something I have a passion for – a career highlight! Being able to taste and share beers ahead of anyone else felt exciting and I loved the variety of flavours on offer. I would encourage anyone who has a passion for beer to apply.”

Julie Ashfield, managing director of buying at Aldi UK, said: “We are always looking to innovate and excite when it comes to our beer range, experimenting with flavours such as coffee, caramel and watermelon. Emma’s opinions were instrumental in guiding us for this year’s product offering, particularly with regards to the flavoured beers, so we look forward to seeing what this year’s applicants bring.

“For beer lovers, it’s the ultimate opportunity. Best of luck to all.”

To apply for the Official Beer Taster role, shoppers simply need to send an email here with the following details:

  1. Full name
  2. Proof of age (copy of passport or driving license)
  3. Social media handles (if applicable)
  4. 150-word explanation as to why they should be chosen for role
  5. Favourite Aldi beer and why

Entries are open until Monday 21 August. The chosen winner will be selected by Friday 25 August with samples to follow for review.

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