Yarden appoints Walter Whyte as VP of sales
Yarden Wines has announced the appointment of Walter Whyte as the new vice-president of sales, effective from April this year.
The wholly-owned US subsidiary of Golan Heights Winery and Galil Mountain Winery from Israel said Whyte has become the lead executive for the Yarden Wines team in the US. He will oversee all sales, promotion, and marketing efforts as a key liaison with the company’s national distributor and retail network.
Whyte brings more than 20 years of wine and spirits industry experience to Yarden. A New Jersey native, he studied business at the University of Maryland and served in the United State Air Force in Germany, discovering a passion for wine through extensive travel to the top European regions.
Experienced in distributor relations, Whyte spent his early years at Allied Beverage Group overseeing the Diageo portfolio. He has also worked extensively on the supplier side developing domestic brands such as Peachy Canyon Winery, Gordon Estate Winery and Whistlepig Whiskey.
Internationally, he is a former regional sales director for Vino del Sol, a family-owned importer of South American wines, and Broken Shed Imports from New Zealand. Prior to his appointment at Yarden Wines, Whyte ran an independent consulting practice assisting high-end, international wineries.
Yarden’s award-winning portfolio includes five labels with a range of varieties and styles from the Galilee in northern Israel: Yarden, Hermon, Golan and Galil Mountain.
Assaf Ben Dov, CEO of the Golan Heights Winery, said: “This year marks the 40th Anniversary of Golan Heights Winery and we are delighted to welcome Walter Whyte to head up our US business operations during this exciting chapter of our history.
“Walter brings profound experience in all aspects of distributor management, personnel development and brand building to support our team. We’re deeply impressed by Walter’s commitment to introduce new trade and consumer audiences to the depth and quality of our portfolio and overall, to broaden awareness of the top wines of Israel.”