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Pernod Ricard to sell Clan Campbell to Stock Spirits Group
Pernod Ricard has entered into an agreement in principle with Stock Spirits Group regarding the sale of the Clan Campbell Blended Scotch Whisky brand.
Clan Campbell will be sold through Chivas Brothers Holdings as part of Pernod Ricard’s “active portfolio management” strategy, said Alexandre Ricard, chairman and CEO of Pernod Ricard. One objective of this portfolio management is to open up greater opportunities for premiumisation.
“Our dynamic and broad-based growth across categories and geographies is strengthened by our active portfolio management strategy. Following a successful series of targeted acquisitions, the disposal of Clan Campbell will enable our teams to focus on priority brands,” said Ricard.
According to a statement issued by Pernod Ricard, “the proposed transaction remains subject to consultation with the relevant employee representative bodies.”
Stock Spirits Group is a Central European-based spirits company with a presence in Poland, Czechia, Slovakia and Italy. It owns more than 70 brands, including Zoladkowa Vodka, Stock 84 brandy, Limonce limoncello and Bozkov rum, and exports to more than 50 countries worldwide.
Clan Campbell includes both Aberlour and Glenallachie single malt whiskies in the blend, and recent aged expressions have included Clan Campbell ‘Highlander’ 12-year-old, the ‘Legendary’ 18-year-old, and an 8-year-old.
In 1978 Clan Campbell 5-year-old launched in France, followed by a 12-year-old blend in 1985 when the brand rolled out across Spain, Italy and the UK.
By the late 1990s Clan Campbell had surpassed the one million case sales mark to become the world’s fastest-growing Scotch brand at the time. By 2010 it was the most popular blend in France with sales there of 1.7m cases.
With an average price of around £12 per bottle, Clan Campbell, the blended Scotch takes its name from one of Scotland’s most renowned clans, under its chief the Duke of Argyle.
Clan Campbell whisky contains at least 30% malt of which the majority come from Speyside.