Nirvana Brewery sets sights on £750k fundraising plan

East London-based Nirvana Brewery is seeking to raise £750,000 from private investors, stating its preference to avoid crowdfunding methods.

The brewery, which recently saw its overall Dry January sales up 50% year-on-year with online sales soaring by 260%, has revealed that it hopes the money will enable it to expand its sales team and further develop export markets.

Debt-free, Nirvana’s funding rounds have always targeted private investors, rather than crowdfunding methods more commonly seen in the sector.

Nirvana founder Becky Kean said: “We always prefer to seek investment from people who’ve experience of business, or brewing, or both. It makes for a stable, balanced, long-term operation that isn’t subject to the vagaries of crowdfunding. It also helps keep things tight and controlled – unlike many, we’ve no debt.”

Nirvana recently launched two new vegan-friendly beers including a 0.5% ABV orange and thyme sour beer named Heavenly and a 0.5% ABV lager brewed with roasted jalapeños named Hell-ish. Both beers will be available in 330ml cans, joining the brewery’s seven existing beers in its portfolio.

In the past few weeks, the low and no-alcohol specialist brewery has also managed to secure major deals with drinks wholesaler LWC, Nectar Wholesale as well as gain listings across 119 National Trust properties.