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The 10 fastest-growing drinks brands on Instagram

It may not be easy to stand out in a crowded field, but the 10 fastest-growing drinks brands on social media have encountered a winning formula when it comes to engaging their followers and keeping them coming back for more.

The fastest-growing drinks brands on social media: Bacardi bottle
Credit: Instagram/Bacardi

Whatever your personal opinion on the value of a large social media following for drinks brands, there’s no getting away from the fact that it has become an increasingly key metric in recent times.

The Covid pandemic taught brands that being agile and active on social media can in turn trigger vastly improved DTC sales through e-commerce, while a thoughtfully created Instagram feed can tell your brand story just as effectively as a traditional out-of-home campaign.

So in 2022, which brands did it best? To find out, we looked at stats compiled by drinks media agency Yes More, which puts together an annual report on the state of play among drinks brands on social media.

Here are the 10 fastest-growing drinks brands on Instagram:

1. Bacardi, @bacardi (226,890 total followers) 75% growth 169,832 followers gained
2. Captain Morgan, @captainmorgan_official (12,060 total followers) 63% growth
7,382 followers gained
3. Veuve Clicquot, @veuveclicquot (782,266 total followers) 62% growth 482,928 followers gained
4.The Famous Grouse, @thefamousgrous (7,423 total followers) 48% growth
3,533 followers gained
5. Sol, @sol_beer
(10,747 total followers) 47% growth
4,835 followers gained
6. Guinness, @guinnessgb
(30,621 total followers) 44% growth
13,311 followers gained
7. Birra Moretti, @birramoretti
(11,482 total followers) 43% growth
4,894 followers gained
8. Calvet, @calvet_wines
(6,559 total followers) 37% growth
2,453 followers gained
9. Peroni, @peroniastroazzuro
(41,149 total followers) 36% growth
14,698 followers gained
10. Gordon’s, @gordonsginglobal
(22,482 total followers) 35% growth
7,852 followers gained

Bacardi came out on top with astonishing growth in 2022, while the fastest-growing still wine brand was Calvet, which enjoyed 37% follower growth over the year.

The fastest-growing drinks brands on social media report is put together by media agency Yes More, a creative marketing agency that specialises in drinks content. You can read the report in full here.

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