Close Menu

Berry Bros & Rudd encourages investors to look beyond ‘crucial’ Burgundy and Bordeaux

Berry Bros & Rudd has released its Fine Wine Report 2023, encouraging investors “not to overlook other regions” outside of Burgundy and Bordeaux.

Woman chooses bottle of wine in cellar closeup. Expensive collectible red wines concept: Berry Bros & Rudd encourages investors to look beyond Burgundy and Bordeaux

The UK’s oldest fine wine merchant is set to celebrate its 325th anniversary in 2023, recently releasing its annual report offering advice on fine wines to buy, drink and collect or lay down in the coming year.

Expertise from the company’s buyers, secondary market experts and account managers have been brought together to create a look ahead at the year in wine.

And while the French regions most closely associated with fine wine are set to perform, other European and US regions should not be overlooked.

“Bordeaux and Burgundy are crucial, of course; their respective En Primeur campaigns are our two busiest times of the year,” said Jake Dean, director of sales and service, UK & Ireland at Berry Bros & Rudd.

However, he warned that it is “important not to overlook other regions like the Rhône, Champagne and the USA, that have an increasingly diverse range of collectable wines on offer too”.

Italy has also been gaining increasing attention from merchants and collectors alike, particularly in Piedmont and Tuscany, for the “quality, desirability and ageworthiness of its top wines”, Dean said.

Its latest report gives advice on a number of fine wine regions alongside the classics of Burgundy and Bordeaux, including the Rhône Valley, Champagne, Tuscany, Piedmont and the US.

The firm’s sales and service director also noted the impact of economic challenges on the collector’s market.

He said: “At times like this, with sharp economic headwinds, we are increasingly asked about collecting wine for financial gain.”

Dean advised that “a balanced collection of fine wines and spirits can be a relatively stable long-term investment”, but encouraged investors to enjoy their bottles as well, saying “we’re not about purchasing solely for financial return”.

Berry Bros & Rudd also is delivering progress on its five year plan, as operating profits triple and turnover hits £220.2 million, its latest results reveal in November. Read more on that here. 

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No